Immersive, evocative, sensory, is The New S enseXperience for Accademia del Profumo, on the occasion of Perfume Day 2023.
The New SenseXperience blends four of the five human senses: sight, hearing, touch and smell. But taste, visually and olfactively stimulated, also comes into play, unexpected and surprising.

Immersive experience that begins by entering a physical environment, a room, a place that immediately puts one in touch with an unseen reality, illustrated by multimedia content, sounds and scents. 

Immediately the viewer is enveloped in anevocative atmosphere that is told through videos created with 3D modeling and advanced software that can create multimedia content and virtual environments.The reference is to the olfactory families: hesperidic, woody, floral, fougère, oriental and aromatic.