In this project, API srl creates an immersive lobby where one stands at the entrance to thebusiness environment. In front of the visitor screens dedicated to different machines.
The scenario changes and the user is brought in front of the chosen equipment.

Here the industrial machine is presented with a quick shot showing the already operational machine from the outside.
After this overview is finished, as in a quick cinematic tracking shot, the visitor can move freely around the machinery and dwell on the points of greatest interest.

Through the menu at the side of the screen, he will be able to select a key that allows part of the machine body to disappear so that the internal parts of the instrumentation are shown.
Through again selecting a key from the menu, one can zoom in on a point of the gears and components of the machine and appreciate its production process by observing the work of the various elements from the inside. The observation can last as long as desired. To move to the next section of the machinery, simply select another key as per the menu.