Roots of Ceramics is an interactive virtual experience that narrates the MIDeC (International Museum of Ceramic Design) and deepens knowledge of its works, territory and history.

API srl creates an itinerary that emphasizes innovation and presents the works in a dreamlike environment in which to immerse and be transported.

The special aesthetic sensibility of the museum and ceramics is thus translated into the new digital arts to foster a current and fascinating vision of a great tradition. API srl studies the contents of the museum and designs dreamlike and fantastic environments, conceived and created in every detail to make the visitor enjoy the museum collections in a completely new and engaging way.

All the features of the environments, starting from the architecture to the colors of the walls, have a thought and meaning that connects the artists and works on display to their surroundings. This allows the status of artwork to be extended not only to the artifacts in the exhibition, but to the very environments in which they live.