March 7, 2023

The New SenseXperience

360-degree immersive experience

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March 7, 2023

API Team

The New SenseXperience

360-degree immersive experience

The New SenseXperience moves from a love of the Art of fragrance; Art, by its very nature, with strong evocative power.

With this project of ours, we intend to facilitate a greater understanding of such a universe by abstracting the concept of fragrance through sensory stimuli.

Aware of the lack of a shared olfactory vocabulary, our idea is therefore to describe scent by resorting to synesthesia.

Synesthesia is a rhetorical figure involving the juxtaposition of two concepts belonging to two or more sensory spheres, of different sign. In fact, through colors, elements, sounds and images we try to communicate all the nuances that make up the olfactory families and the sensations that scents are capable of arousing.

The New SenseXperience is animmersive experience that throws one into a world marked by a wide variety of sensations.

Thanks to new technologies, we were able to create an innovative, amazing, wonderful experience aimed at affecting the visitor on a nonverbal, that is, emotional level.

Through this experience, the person is engaged across the board by engaging four of the five senses: hearing, sight, smell and touch. And in the not-too-distant future, who knows? It will even be the turn of taste.

In collaboration with:

Accademia del Profumo was founded in 1990 to enhance perfume as an essential element of well-being, promote its creativity, and increase its culture and diffusion in Italy.

Atelier Fragranze Milano, an Italian fragrance house born in 2011, from the intuition of Marco Maffei, Chairman and figurehead of the European fragrance industry, and rising star of Italian perfumery Luca Maffei. The father-son duo was born with a clear vision: a company strongly rooted in the tradition of Made in Italy, with a special focus on the Milanese influence. AFM is able to combine creativity, style, love of beauty and attention to detail. Starting in 2020, the new headquarters in Via Lucilio Gaio allows AFM to become a manufacturing company and follow the order from fragrance creation to production.

Prospettiva X is an exhibition, digital and inspirational space ideal for events, exhibitions, presentations, product launches, intended for companies, professionals and artists who desire the future in the present. Attention to detail, the search for custom-designed materials and furniture complements, combined with lights, colors, shapes, volume games and dynamic content create a unique and customizable environment in the temporary sector in Milan.

Sensit creates unprecedented olfactory sceneries. A leader, internationally, in exclusive Sensory Brand creations and sensory home automation scenarios, made with unique, patented technologies.